A thought on Innovation

The web’s abuzz about “being innovative”, creating the coolest ideas & innovations ever as well as a lot of stuff roughly summed up in the term “innovation management”.

But I hardly ever stumble across a piece about “innovation strategy” and/or how to define one.

Could it be that the former (while sometimes being a challenge on itself) is far more easier than working out and defining an innovation strategy that really fits?

LeiterIn Marketing und Kommunikation — der Film

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Google Analytics WordPress Plugin V1.2

Updated: Some people asked for a zipped’ Version of the plugin instead of a tar’ed one. I updated the link for the new one accordingly.

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Google recently added a new tracking code for Google Analytics. In order to enable this, I updated my popular Google Analytics Plugin for WordPress.

The new version lets you select whether you want to use the old (urchin.js) tracking code or the new (ga.js) tracking code.

You can download Google Analytics WordPress Plugin v1.2 here (ZIP-File).

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The old version is still available here.