taking the red pill

Because here’s the real (REAL) secret of attention management: once you stop doing all the stuff you don’t care about, you get an extraordinary amount of time to do the stuff you DO care about. Like making a connection with nice, thoughtful people like Sally Griffith. – Merlin Mann

(Via 43Folders)

It’s not a great idea that counts most, but great execution. – Vitaly Friedman & Sven Lennartz

(Via)

Solving a Big problem doesn’t mean you’re solving the Right problem. – Tim Moore

(From “The Heart of Innovation”)