taking the red pill

Solving a Big problem doesn’t mean you’re solving the Right problem. – Tim Moore

(From “The Heart of Innovation”)

We can’t solve problems by using the same kind of thinking we used when we created them. – Albert Einstein (via Collected Einstein Quotes)

Consider each page as a working canvas for one idea. Move between ideas until one is ready, then act! – Ed Bernacki

(Ed Bernacki on using one notebook page per idea, via)