BlogCampSwitzerland: Getting Real

I’m currently attending Remy Blaettlers session about 37signals’ book on Getting Real.

So far, it’s rather interesting and the discussions are flowing. Some of my impressions up until now:

Getting Real* Basecamp made more money from the Book than other companies w/ their business model#

Less is more* Underdo your competition* Build for the 80/20 Rule: 20% of functionality for 80% of the users* Leave out what doesn’t matter* Ask people what they don’t want (!)* Enable the user – “1_Task Name” or “1 Task Name”#

Feel the pain* Put developers into support* Make them use the system they built* Move everybody into the same room* Scratch your own itch#

The Blank Slate* The first impression counts * The first time a user sees the app, it *might* be empty.* Provide tutorials, examples, demos, demo-screenshots#

Easy On, Easy Off* Data import & export* No long term contracts, signup fees or hidden charges* Build trust* Don’t lock the users in#

Bad news are good news* Don’t hide your mistakes, explain them* Bad press? Use it!#

Where is the fire?* Who’s talking about you? (Blogs, Digg, Press, Newsgroup)* Google Alerts!* Talk back* Monitor and learn from your competition#

Your idea is worthless* The most brilliant idea, without execution, is worthless* Start first, develop it later* Don’t wait for the reinvention of the wheel#

Unfortunately, time’s over now. Maybe I should buy read the book. :)

Technorati Tags: BlogCampSwitzerland

comments powered by Disqus